01Accuracy
Read the website as a customer who has not spoken to the business recently. Pay particular attention to information that changes quietly and can affect whether someone visits, contacts or buys.
- Confirm contact details and opening hours
- Check services, availability and important conditions
- Review staff and author information
- Update genuinely time-sensitive guidance
02Function
Complete the important customer journeys instead of checking pages visually. Use a mobile device as well as a desktop browser and confirm what happens after each submission.
- Submit every form
- Test telephone and email links on mobile
- Check navigation and priority internal links
- Review 404 and server logs
03Search and performance
Look for changes that affect discovery or create a slow, unstable experience. Compare trends over a useful period rather than reacting to normal daily movement.
- Review indexing coverage
- Inspect high-impression pages with low engagement
- Test Core Web Vitals
- Compress newly uploaded images
04Record the decisions
Keep a short maintenance log with the review date, issues found, owner and completion status. Note pages that need a larger content review rather than repeatedly making small temporary fixes.
A quarterly review should produce a manageable action list. Urgent accuracy or security problems should be corrected immediately rather than waiting for the next cycle.