01Search
Search can meet existing demand when people are actively looking for an answer or provider. It requires accessible pages that genuinely satisfy the query.
02Email
Email supports follow-up and relationships with people who have chosen to hear from you. Permission, relevance and list quality matter more than volume.
04Paid advertising and partnerships
Paid campaigns buy distribution and require clean measurement. Partnerships borrow relevant trust and work best when both audiences receive real value.
03Social media
Social can support discovery, familiarity and conversation, but distribution is controlled by platforms and changes over time.