01What we publish
We create original, plain-English resources for small-business owners who need to make useful website and marketing decisions without unnecessary complexity.
- Planning frameworks
- Website content guides
- Maintenance checklists
- Self-review exercises
- Explanations of common digital channels
02How content is prepared
Each guide begins with a specific reader problem. Sources are checked, examples are written for the new publication, and every page is reviewed for accuracy, usefulness and clarity before publication.
We do not reproduce archived copy, testimonials, client work, courses, images or other materials from the former website.
03Independence statement
This website is not affiliated with, endorsed by, operated by, or a successor to Zigzag Creative Limited, Zigzag Marketing, Wendy Tibbotts, or any former operator associated with this domain. Historic business names are referenced only where necessary to explain the status of the website and do not imply any relationship, endorsement or partnership.
04Corrections and updates
Factual corrections are reviewed against authoritative sources. Substantive updates are reflected in the date shown on the relevant page, while routine formatting changes do not alter the update date.