01Build the inventory

List every indexable URL with its title, purpose, audience, last meaningful update and primary action. Include pages that are difficult to find through navigation.

02Assess usefulness

For each page, ask whether it answers a real customer question, supports a business goal and adds something distinct. Traffic alone does not determine usefulness.

03Assign an action

  1. Keep: accurate and useful
  2. Improve: valuable intent but weak execution
  3. Combine: duplicates another page
  4. Remove: obsolete with no replacement

04Protect important URLs

Before changing paths, check links, search performance and bookmarks. Where a replacement genuinely serves the same purpose, use a one-step permanent redirect.