01Planning
Connect themes and campaigns to customer needs, business events and available capacity. Maintain a short rolling calendar rather than pretending every detail is known months ahead.
02Production and approval
Define who drafts, checks facts, approves sensitive claims and supplies images. A lightweight approval path prevents both delays and avoidable mistakes.
03Community response
Set response times, escalation rules and a clear boundary between useful conversation and private customer information.
04Measurement
Report signals connected to the channel’s role. Combine platform data with website and enquiry information where appropriate.