01You are active but cannot explain the priority
A strategy names the outcome, customer and reason for choosing particular activity. Without those choices, a full calendar can still be directionless.
02Your message changes from channel to channel
Variation is healthy, but the central promise and intended audience should remain recognisable across the website, email and social profiles.
03You cannot decide what to stop
A useful strategy creates boundaries. When every channel is considered essential, limited time is spread too thinly to learn from the work.
04Start with one page
Write down the customer, the problem, the business outcome, the preferred journey and three measures. That is enough to begin testing clearer decisions.