01Bring the right evidence

Collect enquiry sources, website landing pages, contact-form completions, email responses and notes from sales conversations. Avoid beginning with follower counts alone.

02Ask four review questions

  1. What result were we trying to create?
  2. What did customers actually respond to?
  3. Where did people stop or become confused?
  4. What is the smallest useful change for next month?

03End with three decisions

Choose one activity to continue, one to improve and one to stop. Assign an owner and review date to each decision.